"Do what you love!" - Larisa Love

This shooting star may seem like she’s already on top, but her star’s still rising. Larisa Love rose to the top of the professional hair industry after just 6 years, but it has not been without hard work and dedication to her craft. Love’s popularity on Instagram (@larisadoll) catapulted her into stardom in the professional world of hair and put her talent front and center amid an intense pool of creative artists. Graduating in 2010 from Marinello Beauty School, after receiving her license she shared her time between three salons in Beverly Hills and West Hollywood California for a year before realizing she wanted to build her own clientele on her own terms and started doing so outside the salon. 2013 was a watershed year as she used the then burgeoning platform of Instagram to grow her clientele, which slowly but surely led to moves to newer, bigger more modern studios.

Her list of accomplishments already includes the 2013 Emmys, features in Modern Salon just 4 years after graduating from cosmetology school, and less than one year after was named CosmoProf Beauty’s Brand Ambassador, April of 2015 through mid-2018 and opened her own salon in the middle of it all. In 2018 was a pivotal year for Love as she was named a headliner for Joico Global Destination Education in Punta Cana, Dominican Republic where she emparted her coloring expertise and social media savvy to over 1,000 professional colleagues.

But by far the biggest shining moment came May 1st, 2018 when Joico announced her as Joico Brand Ambassador. The first and best name in healthy hair, was thrilled to partner with Love and help bring her talent to new heights, and her talent in turn to heighten Joico educators, artists and pro-users’ color mastery alike. A long-time user of Joico color including LumiShine and Color Intensity, she’s with the brand because, since her initial rise, she’s been imparting her know-how to other young artists across the U.S. at large stage shows, touring with “LxPxJ” – a trifecta of young and fresh hair-talent, rounded out by her former CosmoProf Artistic Team members Phil Ring and Jacob Khan. Now with Joico she’s already toured Europe once for the brand and represented them at major shows in the U.S., (including their Global Destination Education 2018 and will again for 2020) but she’ll continue to travel more extensively in the U.S. as well as return to the E.U. and make trips to Canada and Australia. …It’s time to conquer the world with “Joi” and “Love!”