A licensed professional hair artist for over ten years; Larisa Love is also a salon owner, designer, mentor, educator and Joico Brand Ambassador.
"My passion and love for hair fuels even stronger as each year goes by. I am so blessed to be able to travel the world teaching my hair color techniques and showcasing my art to the world."
Love was born in Ukraine, Kiev. Love went to Russian school every Saturday for years so she could speak, read and write Russian and Ukrainian. When Love was six years old, her parents won the visa lottery and they were all able to move to the United States as a family.
Growing up, Love lived a very sheltered life. Her father was a Pentecostal pastor, she was raised in a very strict home in a Russian community. She wasn’t allowed to go to the movies or wear makeup. At seventeen, she moved out because she couldn’t express who she was. When Love was eighteen she went to beauty school against her parents wishes. She proved to herself that she could succeed.
In 2010 Love graduated from Marinello School of Beauty cosmetology school. After receiving her license she shared her time between three salons in Beverly Hills and West Hollywood. In April of 2015 she opened Larisa Love Salon in Studio City.
Social Media Star
2013 was a watershed year as she used the then burgeoning platform of Instagram to grow her clientele. Love’s popularity on Instagram (@larisadoll) catapulted her into stardom in the professional hair world and put her talent front and center amid an intense pool of creative artists. She imparts her coloring expertise and social media savvy to over 500,000 professional colleagues and loyal followers. Through the platform, Love doesn’t just share her latest hair art, she educates and mentors fellow artists.
Love's list of accomplishments includes working at the 2013 Emmys, features in Modern Salon just four years after graduating from cosmetology school, CosmoProf Beauty’s Brand Ambassador, 2018 Headliner for Joico Global Destination Education in Punta Cana, Dominican Republic and Joico Brand Ambassador.
Conquering The World with "Joi & "Love"
One of the biggest shining moments for Larisa came May 1st, 2018 when Joico announced her as Joico Brand Ambassador. The first and best name in healthy hair was thrilled to partner with Love and help bring her talent to new heights, and her talent in turn to heighten Joico educators, artists and pro-users’ color mastery alike.
Larisa has created new and fresh content, color techniques, formulas and collaborated on education curriculums for the JoiColor System of healthy professional hair color. Her skill and talent has also been tapped to help the brand test and develop new products.